Social Media Marketing is the most recent component of integrated marketing communications plans. Social media marketing consists of the attempt to use social media or social networks to persuade consumers to purchase or to use a company’s products or services.
The appearance of Web 2.0 technologies has led to the rapid growth of social networking. It provides a set of tools that allow people to establish social and business connections, to share opinions, insights, experiences, and perspectives via text, images, audio and video. Social media marketing typically use technologies such as blogs, podcasts, YouTube, Twitter, Facebook, MySpace, etc which can help to observe where customers are online, what they’ve saying, engage in online conversations and expand the client base.
Social media not only provide an effective way for the organization to promote their products and services, it also allows the organization to receive direct feedback from their customers and targeted markets.
Source: http://online.wsj.com/article/SB122884677205091919.html
